The year 1896 was Emancipation Day, and the London to Brighton run was organized. For some time expectations had risen, though doubts continued in the local press. The Worcestershire Advertiser of April 4, 1896, commented, 'In anticipation of removal of restrictions upon horseless carriages, manufacturers are busy making motor cars. I am not among those who think that these vehicles will greatly displace the horse, though their introduction may reduce the prices of the quadrupeds, but their unrestricted used might do a great deal of harm to the cycling trade... The objection to the new cars at present is the noise they make as they are propelled along the road and the unpleasant adour of the oil, but these drawbacks will be removed in time'.