North Parade, Generations of visitors have been intrigued as to the origin of its name. It comes simply from the fact that the rear of the building was part of the distillery, and refers to the rectifying of spirits. The main part of the distillery was across the river at the bottom of Tybridge Street. It was owned by John Williams, and in the 18th century was one of the most important in the Midlands. The inn was always in flood's way, and every year the beer casks had to be rescued and placed above flood level, while provisions had to be supplied by boat and taken in by way of the upstairs windows.